An Aptaclub initiative to support & encourage breastfeeding in Ireland

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Deirdre Munro

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Deirdre Munro is a Galway girl, mother and midwife. Deirdre’s own mother breastfed and had a home birth, therefore breastfeeding and birth were always seen as  normal events. As a midwife Deirdre identified different perceptions to birth and breastfeeding. Hence the love of research and a hunger for new knowledge grew.

Having breastfed herself Deirdre is very much aware of the challenges breastfeeding mothers are faced with from a physiological, psychological and indeed social perspective. During her personal journey and current professional experience Deirdre is forever amazed by the immeasurable value of women’s support of each other.

In 1990 Deirdre trained as a general nurse in Sligo and then travelled to Hull City to work in coronary care/medical elderly.

In 1995 Deirdre returned to Ireland during a quiet economic climate and worked in customer services graduating as a financial advisor in UCD 1998. Agency nursing allowed her to continue her nursing practice. From 2000-2004 Deirdre staffed as an orthopaedic nurse in Merlin Park Galway.

Deirdre applied for midwifery three times and finally started her training as a midwife in Galway 2004! She continues to study and graduated with a Masters in Health Services Research (hons) from the National University Ireland Galway and presented her research. She has written a couple of articles for the World of Irish Nursing and Nurse2nurse website.

Deirdre is extremely passionate about research and always trying to find opportunities to bridge the infamous knowledge to practice gap. This project is an exciting new chapter for Deirdre, she feels privileged to follow women’s breastfeeding journeys; to capture the many highs, identify the challenges and to capture this forceful empowerment of women for women. Hopefully this project will encourage more women to give breastfeeding a try and motivate the existing breastfeeding mothers to breastfeed for longer..........

Mottos: “Words are but leaves, deeds are the fruit”.

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Meet our other Community Champion

Ailish Bain

Ailish Bain

Ailish is a mother of four and a qualified midwife. Having breastfed all her children and assisted many mothers over the years to breastfeed, she has a qualified understanding of the commitment required for successful feeding, and the encouragement and support that all mothers need to succeed.


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Breastfeeding Benefits

Breastfeeding offers lifelong benefits for you and your baby. Health benefits include a lower risk of some cancers for you & less chance of allergies for your baby. Even if you cannot breastfeed for as long as you had planned, the good news is that you are still giving your baby a precious gift. For example, did you know that breastfeeding for even just six weeks can lower your baby’s risk of chest infections up to the age of seven?

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An Aptaclub initiative to support & encourage breastfeeding in Ireland

Ireland has one of the lowest breastfeeding rates in Europe, research has shown that one of the reasons cited by mothers for this is lack of support. That is why we created a website to support breastfeeding and help mums with their nursing for as long as they wish. For over 50 years we have been committed to learning from the natural benefits of breast milk with an ongoing programme of research that now involves over 250 scientists, paediatricians and nutritionists. Although our nutrition products include infant products, we have always stressed, both in our literature and advertising, that breast milk is the perfect food for babies. It is because of this we strongly believe that www.mumslikeus.ie, a comprehensive website to support other national breastfeeding initiatives means we can work together to provide the support to mothers during this challenging and exciting time in order to improve and sustain breastfeeding rates in Ireland the long term. This is in line with the Aptaclub mission to make a difference to the long term health of babies in Ireland..

How Mumslikeus can help parents

Breastfeeding offers amazing, life-long, health benefits for mums and babies, is kind to the environment and, last but not least, is natural, free and convenient.

It is easy to feel bombarded by conflicting advice and feel uncertain about your baby’s wellbeing. We have created this online community to assist you at every stage of your breastfeeding journey through expert information, peer support and interactive tools. If requested, we can send you emails touching on what to expect at particular stages of your journey so you are prepared and fully supported all the way.

Dads and partners too can feel isolated and it is often hard to see a partner struggle and feel unable to offer any support. For this reason we have included a section for dads and partners who want to find out all about breastfeeding and how to help their partner throughout the journey.

Get in touch to help Mumslikeus support you

If you feel there is anything missing or you’d like us to address a specific concern, please get in touch and let us know how we can better support and encourage your own successful and rewarding breastfeeding experience. Email ask@mumslikeus.ie or call our dedicated careline between 8.30 and 5.30pm Monday to Friday – Freephone 1800 283054.

An Aptaclub initiative to support & encourage breastfeeding in Ireland